Barclay’s splits customer service for richer and poorer clients

High Street banking giant Barclay’s has caused outrage recently by announcing that it is splitting its customers services depending on how well off the customer is.

The bank has created what has been described as an ‘apartheid’ type system, where better off customers will be dealt with by staff at call centres based in Britain but less well off clients will have to put up with overseas call centres, which can sometimes lead to problems when it comes to communication.

It is thought that thousands of the banks’ customers will be forced to deal with people in Indian call centres, where often lack of understanding and communications problems can cause frustration and problems, whilst more affluent customers will be able to enjoy the ease of being connected to a UK call centre to have their query dealt with.

It is thought that those with a lot of savings or those that are able to borrow at least £500 from the bank and buy its products will be the lucky ones that are able to deal with a UK call centre.

Barclay’s is hoping that by creating this filtering system and allowing only those that can buy its products to go through to a UK call centre its UK employees can try and make sales of products to customers that are put through in the knowledge that they are eligible to take the products should they wish to do so.

An official from Barclay’s said: ‘Before we’ve had people ringing up who have been overdrawn, so we haven’t been able to sell them anything.’

The system is already being tested according to reports and could be put into place from the start of April. Barclay’s stated: ‘Customers will speak to different teams in different locations depending upon the nature of their query.’

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Comments

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  2. Sharmila

    Monalisa – It can get very frustrating. I am not sure which lot get me on my nerves, the call centres in India or the local chinese who varely know english here in HK. It is nerve wrecking to say the least. Mistakes continue to be made in plenty but Indian call centres are still learning, and hope they learn fast else they face the risk of losing business. Nevertheless, the call centre business has contributed to our economy tremendously, we must learn to capitalize on it and not mess it up.

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